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SEO Checks

Auditoro performs comprehensive SEO checks to ensure search engines can properly discover, understand, and rank your content.

Title Tag Checks​

Missing Title​

Severity: Critical

The page has no <title> tag. Title tags are essential for SEO and appear as the clickable headline in search results.

How to fix: Add a unique, descriptive title tag to each page:

<head>
  <title>Your Page Title | Site Name</title>
</head>

Best practices:

  • Keep titles under 60 characters
  • Include primary keywords
  • Make each page's title unique
  • Put important words first

Duplicate Title​

Severity: Caution

Multiple pages on your site have the same title tag. This confuses search engines and makes it harder for users to distinguish pages in search results.

How to fix: Ensure each page has a unique title that accurately describes its content.

Meta Description Checks​

Missing Meta Description​

Severity: Caution

The page lacks a meta description. While not a direct ranking factor, meta descriptions appear in search results and affect click-through rates.

How to fix: Add a meta description to each page:

<head>
  <meta name="description" content="A compelling description of your page content.">
</head>

Best practices:

  • Keep descriptions between 150-160 characters
  • Include a call to action
  • Make each description unique
  • Incorporate relevant keywords naturally

Duplicate Description​

Severity: Caution

Multiple pages share the same meta description. Each page should have a unique description.

How to fix: Write unique meta descriptions for each page that accurately summarize the specific content.

Heading Structure​

Severity: Caution

Issues with the heading structure of your page. Common problems include:

  • Missing H1 - Every page should have exactly one H1 tag
  • Multiple H1s - Pages should have only one H1
  • Skipped heading levels - Don't jump from H1 to H3

How to fix: Structure your headings hierarchically:

<h1>Main Page Title</h1>
  <h2>Section Title</h2>
    <h3>Subsection Title</h3>
  <h2>Another Section</h2>

Best practices:

  • Use one H1 per page (usually the main title)
  • Don't skip levels (H1 → H2 → H3, not H1 → H3)
  • Use headings for structure, not styling

Canonical URL Issues​

Severity: Caution

Problems with canonical URL configuration that could cause duplicate content issues.

Common issues:

  • Missing canonical tag
  • Self-referencing canonical pointing to wrong URL
  • Canonical pointing to non-existent page
  • Canonical pointing to redirect

How to fix: Add a canonical tag pointing to the preferred URL:

<head>
  <link rel="canonical" href="https://example.com/page/">
</head>

Best practices:

  • Use absolute URLs in canonical tags
  • Ensure the canonical URL exists and returns 200
  • Be consistent with trailing slashes
  • Point all URL variations to one canonical version

Structured Data Errors​

Severity: Caution

Invalid structured data (JSON-LD or schema markup) on the page. Search engines use structured data to understand your content and may display rich results.

Common issues:

  • Invalid JSON syntax
  • Missing required properties
  • Invalid property values
  • Deprecated schema types

How to fix:

  1. Validate your structured data using Google's Rich Results Test
  2. Fix any reported errors
  3. Ensure required properties are present

Example valid JSON-LD:

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "Article Title",
  "author": {
    "@type": "Person",
    "name": "Author Name"
  },
  "datePublished": "2024-01-01"
}
</script>

Open Graph Missing​

Severity: Advisory

The page is missing Open Graph meta tags. These tags control how your content appears when shared on social media platforms.

How to fix: Add Open Graph tags:

<head>
  <meta property="og:title" content="Page Title">
  <meta property="og:description" content="Page description">
  <meta property="og:image" content="https://example.com/image.jpg">
  <meta property="og:url" content="https://example.com/page/">
  <meta property="og:type" content="website">
</head>

Sitemap Issues​

Severity: Caution

Problems with your sitemap.xml file:

  • Missing sitemap - No sitemap found at standard locations
  • Invalid XML - Sitemap contains syntax errors
  • Broken URLs - Sitemap contains URLs that return errors
  • Missing from robots.txt - Sitemap location not declared in robots.txt

How to fix:

  1. Create a valid sitemap.xml at your site root
  2. Include all important pages
  3. Reference it in robots.txt: 
    Sitemap: https://example.com/sitemap.xml

Page Not in Sitemap​

Severity: Advisory

A page exists and is accessible but isn't included in your sitemap. While not critical, including pages in your sitemap helps search engines discover them.

How to fix: Add the page URL to your sitemap.xml, or if the page shouldn't be indexed, add a noindex meta tag.