Expert insights on website monitoring, SEO, accessibility, and web performance.
Your website looks great. Your content is polished. You've done your keyword research and published everything according to plan. And yet, somehow, your pages aren't ranking where they should be.
Picture this: a potential customer finds your site through a search result, clicks through to read your carefully crafted content, and encounters a promising link to learn more. They click. And instead of the resource they expected, they're greeted by a stark 404 error page.
You've invested heavily in your website. Professional design, compelling copy, a seamless user experience. Everything looks polished and ready to impress potential customers.
When most people hear "website accessibility," they picture screen readers and keyboard navigation—tools for people with disabilities. And that's certainly part of the story. But here's what often gets overlooked: accessibility improvements benefit everyone who uses your site.
Your website might be completely free of vulnerabilities in your code, and you could still be leaving your visitors exposed to attacks. The culprit? Missing HTTP security headers—those behind-the-scenes instructions that tell browsers how to handle your site safely.
One day your website works perfectly. The next day, visitors see a full-page browser warning telling them your site isn't safe. They can't proceed without clicking through scary messages about security risks. Many don't bother—they hit the back button and find a competitor instead.
Your visitor clicks a link to your site. They wait. And wait. After a few seconds that feel much longer, the page finally appears—if they're still there. Many aren't.
Someone shares a link to your carefully crafted blog post on Twitter. Instead of an engaging preview with your headline and a compelling image, the tweet shows... your URL. Just text. No image, no description, nothing to make anyone want to click.
One small text file. A few lines of code. And the power to completely remove your website from Google.
Search engines are remarkably good at finding content. They follow links, discover new pages, and gradually build a map of your site. So why would you need a sitemap—an explicit list of your pages—when crawlers can find everything themselves?